Function: New Product Development
A major pharma company had a slow and serial clinical-trials management process, facing challenges to integrate across teams and across functions in new drug development. We worked with business- and functional leadership to develop and introduce team-based process improvement, focused on improving the speed and effective performance within and across the business’s clinical trials teams. Our solution, an action-learning oriented approach, used contemporary team experiences, “public domain” materials, custom-developed video, and deep-dive exercises. With this well-rounded approach, the program addressed the fundamental changes in behavior needed from team members, and the changes in process needed to support faster concurrent product launch and marketing efforts, across multiple functions and geographies.