Tag Archives: medical devices

Growing Market Share in Medical Devices

Industry: Medical Devices Function: Marketing & Sales Location: Domestic A $100MM business unit of a global medical device/ pharmaceutical giant was a newcomer to a market segment dominated by entrenched, deep-pocketed global competitors such as Johnson & Johnson and Bayer. Working with our client’s marketing department and marketing/technology services providers, we designed, implemented and managed integrated marketing programs, a CRM

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Develop Growth Vision and Execute Business Strategy

Industry: Medical Devices OEM Manufacturer Function: Executive Management, Strategic Planning Location: Domestic US The new CEO of a technology-based medical device original equipment manufacturer wanted to revamp his management team and instill a new culture of innovation and performance. Working with the management team, we helped to rationalize the initial complex mix of business lines and strengthen the portfolio of

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